Your business will only achieve its true potential when you begin to think business. By adopting the right Entrepreneurial Mindset, you can improve your chances for success and avoid suffering a similar fate of 550,000 small firms that closed operations last year, as reported by the U.S. Small Business Administration.
Small and home-based businesses fall by the wayside for a variety of reasons. This is often as a result of factors such as; under capitalization, miscalculated market potential, ineffective marketing to poor management and operation. For whatever reason, onwers of these businesses have failed to think creatively and strategically to allow their business to overcome the challenges that came along the way.
Based on a 19-year study conducted by doctor Paul Nutt, a professor at Ohio state University's Fisher college of business, the success rate of decisions made by executives and managers at 356 different companies were tracked. His study showed that more than 50 percent of all decisions failed;they were quickly abandoned, only partially implemented, or never adopted at ll. Executives never considered alternatives, once they made up their mind, while many decisions reflected an egotistical take charge approach. Hence, it is no woner that many business decisions failed, and iniatives collapsed.
A new book by Dave Marcum, Steve Smith and Mahan khalsa entitled businessThink could help improve your chances by providing you with simple and easy steps to adopt a winning entrepreneurial mindset. Unlike other business books that are either too theoretical or technical, businessThink gives you ideas on what to do day to day. According to the authors, it will give you the business tools to transform what you think about to what you ultimately could be doing.
The reality is that once you start a business, you will constantly be bombarded by the pressure to get it right-make the right decisions,get the right funding, create the best marketing strategy or hire the right people. You will then discover that the written rules and language of business that's learnt in business schools are dramatically different from the real world way of doing business. It is therefore essential that you develop a business instinct that would allow you to immediately sense what works and what does not before you waste the time, money and effort to really find out the hard way.
The core of the book is the 8 rules the authors propose to help cultivate in you a fundamentally new way of thinking, communicating and decision making in business. The authors presents these rules to create a framework for cultivating this different thought process, giving you skills for thinking through decisions and day to day issues that your business faces.
According to Alexis Pleshette,
Your business will only achieve its true potential when you begin to "think business.
"Learn the 8 rules that will help cultivate in you the proper mindset to succeed in business.
Rule One: Check Your Ego at the Door
Have you ever heard yourself say, This is my business, I will do whatever I want with it! According to the authors, getting rid of this attitude is the first step to changing your business for the better.
You do not need arrogance, defensiveness, or a desperate need for approval in your quest for entrepreneurial success, as these behaviour can only shut down dialogue, opportunities and decisions. The authors point out that humility clears the path to solutions. You may be brilliant but you need to realise that you do not know everything, in fact, no one does. Hence, you may need collaboration and inputs from other people, which you can only maximise if you set your ego aside.
In business think mode, you also have to stop thinking in black and white. The business world is not either this or that, or a go or no-go world. Instead, you need to learn how to explore every option in between, including every imaginable exception.
Rule Two: Create Curiosity
According to the authors, curiosity is the driving force behind business thinking. Curiosity provides you the motivation to seek out new options, opens your minds and creates an atomosphere of asking "what if" questions that get to the heart of the matter.
Again, what you currently know sometimes gets in way of what you need to know, but do not know. Hence, you need to develop the kind of curiosity that goes beyond asking about facts and data gathering. Instead , you need to ask questions that dig into possibilities, outcomes and options. For you creativity to produce outstanding results, you need to first learn as much as possible outside your own knowledge and expertise. Be a sponge for information and use it to refresh your experience and knowledge rather than allowing yourself to feel as if new information puts you at risk.
Rule Three: Move Off the Solution
Do not prematurely focus on the solution itself and find quick fixes to your problems. Focus and clarify the issues first. You need to get to the underlying business issues, evidence and finacial impact on the company and work from there. Remember, a solution is worthless unless and until it creates business value, prevents a problem or invents a new result to the business needs. Otherwise, a solution is merely an event.
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